Summary

Everland, a Brussels company managing an collection of boutique hotels, recognized the need for a substantial overhaul of their digital infrastructure to better reflect the high-quality experiences they offer. With properties under individualized branding and facing a host of online challenges, they required a streamlined and sophisticated approach to their web presence, inclusive of web design, hosting solutions, and domain management.

Client Overview

The company boasts a portfolio that includes cool urban boutique hotels and some restaurants. Their focus is on providing a one-of-a-kind and immersive experience to guests who seek more than just accommodation but a slice of local culture and personalized service.

Challenge

As the company expanded its portfolio with new hotel developments, the demand for cohesive web design, dependable domain services, and robust hosting solutions became critical. The pre-existing approach to their online presence was no longer sufficient. The challenges were multifaceted:

• Scalability in Web Design: New properties needed websites that not only maintained the Everland brand essence but also allowed for their unique narratives to shine through, necessitating a scalable and adaptable web design framework.
• Domain Service Reliability: As the company grew, so did the necessity for reliable domain registration and management to ensure each new hotel’s online presence was launched without hitches.
• Hosting Efficiency: With the addition of new properties, the existing hosting solutions were strained, leading to potential performance issues that could tarnish the Everland reputation for quality service. Centralized Management: The management of multiple service providers and contacts for domains and hosting across numerous properties was becoming increasingly inefficient and error-prone.
• Working in concert with a broad team composed of architects, interior designers, technology experts, and management professionals.

Solutions Implemented

Web Design & Corporate Identity

Everland set out to create a uniform brand aesthetic adaptable for each hotel while maintaining individual property character. The design emphasized responsiveness and user-centric design to showcase each hotel’s distinctive offerings. Features implemented included:

• High-resolution, captivating images of the properties
• Interactive room and amenity tours
• Intuitive navigation for enhanced user experience
• Optimized direct booking capabilities

Hosting Management

All hotel websites were transitioned to our robust cloud hosting solution known for excellent uptime and performance. This service was selected to handle seasonal traffic spikes and offered comprehensive backup solutions and top-tier security protocols.

Domain Name Management and Registration

• A unified domain management protocol was introduced. All hotel domains were consolidated under our services for the following benefits:
• Simplified renewal and management processes
• Uniform DNS settings
• Efficient resolution of technical issues
• Simplified registration for new hotel acquisitions.

Results

• Brand Uniformity: Streamlined branding contributed to an improvement in brand recognition.
• Reliability: Hosting changes resulted in a 99.98% uptime and a 50% improvement in site loading speed.
• Direct Booking Growth: Enhanced direct booking interfaces led to an increase in direct revenue.
• Mobile Engagement: The mobile-friendly design boosted mobile traffic by 65% and increased mobile bookings by 35%.

Conclusion

The digital transformation of the company’s online presence has been profoundly successful. With unified branding, dependable hosting, and effective domain management, they had not only improved operational efficiencies but also substantially enhanced the customer booking experience, resulting in increased profitability. This strategic revamp has positioned them as a vanguard in the boutique hotel sector’s digital space.