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  • What Marketers Need to Think About Before They Make Their Hail Mary Play

    The modern economy thrives on risk. Without it, there would be no innovation, the stock market would be flat and entrepreneurs would be far less common. Risk is also a crucial consideration for marketers. Every day, marketing professionals need to factor in reputational and brand risks, as well as financial risks from failing strategies. But how can marketers approach risk in a way that allows them to be creative and seize opportunities without betting the farm and losing it all? Here are some ways to strike a balance between risk and reward.  Are You In Control of Your Risks? Before......

Travel User Generated Content: A Goldmine Hiding in Plain Sight

April 30, 2016
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When someone goes on vacation, it’s rare they get out their Polaroid, take a bunch of physical snapshots and place them in a photo album.

Most are posting about their awesome brunches and beautiful sunsets on Facebook, Twitter, Instagram and Snapchat.

It’s that user generated content that can help brands really connect with fans and customers, Stackla points out in an infographic. More and more travelers are spending money on mobile, booking tickets and splurging on upgrades.

They also use social media as a top research tool when looking at where to travel and stay. Stackla notes that 92 percent of customers polled say they highly trust earned media, such as recommendations and word-of-mouth, when booking travel.

How can your brand take advantage of this? Check out the infographic below.

Stackla travel UGC infographic - FINAL

Source: http://www.adweek.com

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