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  • On the Path to Giving Back

    Why engaging in corporate philanthropy really makes a difference for us? “What we have done for ourselves alone dies with us. What we have done for others and the world — remains and is immortal.” Albert Pike Has a nice ring to it, doesn’t it? The truth is, if you turn on the news, listen to the radio on your way to work, follow social media, or browse a newspaper with your morning coffee, chances are, you will come across actions of goodwill at least once in your day. And although we hear about famous philanthropists and companies launching their new CSR (Corporate......

  • Whitespace in Web Design: What It Is and Why You Should Use It

    In a time when we’re sounded by information, it is extremely important for designers to think about being clear with their layouts. We must remember to deliver a page that will get viewers’ attention, whether they’re purchasing something from a e-commerce site, reading a blog or just browsing news. The design must be readable, easy to understand, and easy to like. We need to remember that going for a simple layout instead of a complex one is the key to keeping readers interested. A lot of elements, images, colors and different shapes in a page can make your site look......

  • Pat Perry @ the office

    Being distracted at work is not a bad thing, if the object of your distraction is a work of art! We became big fan of the art of Pat Perry Art . His Sunday Orchestrator is has arrived and will inspire our team and enrich our workspace!...

  • What Marketers Need to Think About Before They Make Their Hail Mary Play

    The modern economy thrives on risk. Without it, there would be no innovation, the stock market would be flat and entrepreneurs would be far less common. Risk is also a crucial consideration for marketers. Every day, marketing professionals need to factor in reputational and brand risks, as well as financial risks from failing strategies. But how can marketers approach risk in a way that allows them to be creative and seize opportunities without betting the farm and losing it all? Here are some ways to strike a balance between risk and reward.  Are You In Control of Your Risks? Before......

  • Distinguished Gentleman’s Ride on SUNDAY 25TH SEPTEMBER 2016

    On Sunday September 25th 2015, more than 38,000 smartly-dressed gentlefolk in 475cities from 90 countries straddled the saddles of their café racers, bobbers, scramblers and other marvellous custom motorcycles to raise awareness and help fund the cure for prostate cancer. ....

2Behind the man, there is always a woman and in this case also an entire team, dedicated to change the world a bit. But our story started, almost 20 years ago, with the man.
Born in 1976, Bruges, Gys has come a long way from his days of having a one-man office in a small room in Ghent.
He is the founder of POLARIS Creative Solutions, an agency based design studio.

Today, 17 years later, his PLANET POLARIS™ is a creative multi brand & community with two headquarters in Europe, several subsidiary companies like EVE Culture Building, Polaris Creative Solutions, It’s a Hotel™, Polarisnation Group™, NineGoodies™, PolarisCare™, Clever&Cool™, PolarisTravel™, PolarisContent™ and with interests in several other affiliate companies.
It’s a full-service brand representing creative and technical talent in the fields of brand marketing, communication design, ICT, people communication, travel, writing, training and education, hospitality, food & beverages, consumer adoptation of technology, advertising, content providing and charity, working on projects around the globe.
It is his responsibility to align the companies, internally and externally, with his strategic vision. He pitches ideas, has ideas pitched to him and puts together partnerships and deals. From day 1 he’s been a trailblazer for good causes and charitable projects. He has been guest lecturer at several schools and is a passionate keynote speaker at various occasions.
Gys studied some archaeology at Leuven University, Graphic Design at Sint-Lucas Ghent and Computer Generated Imagery at UFT Toronto.

He is also a husband & proud father of two sons (14 y and 3 y), philanthropist, global citizen, piano player, drummer, terrible cello player, comic/whisky collector and proud owner of a Triumph Explorer, BMW R Nine T and a Dnepr M11 (yes, with sidecar).

For a few years now, and in his rare spare time, he strives to get a degree in theoretical physics, one of his many pet projects.